Branding 101: How to build a brand kit

What Is A Brand Kit A brand kit is a short and easy to use guide to your brand. It’s a quick reference to your identity that includes logos, colors, fonts, and messaging that represent your companies image, identity and tone. Your brand kit can be distributed to owners, employees, partners, sub trades or, you can make it public. For example the spotify brand kit not only includes visual assets but also necessary legal and licensing information for using the company’s content and metadata....

1 min · Chris Connelly