Social Media Marketing 101: Getting Started

Social Media Marketing 101: Getting Started

What is Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Why Use Social Media Marketing

If you didn’t know, social media marketing is probably the best bang for your buck for any freelancer, small or medium sized company. The cost and ROI blows the competition out of the water.

Increase Brand Awareness

In 2018, there were over 3.2 billion people on social media globally. Due to the sheer amount of people on social media, you can see why ensuring your business is sharing content related to your products as well as details about your company via a platform or two has the potential to help you improve brand awareness. In fact, social media has been proven to boost brand awareness by driving up engagement. Social engagement includes things like comments, likes, shares, and re-posts. Social media also helps you increase brand awareness by directing traffic straight to your site. You can do this by including direct links to your website in your profile, bio, and posts.

Generate Leads and Conversions

Social media sites give us tools right out of the box to do so much! including generating leads and conversions.

Here just a few simple yet powerful tools most social media sites give us:

  • Create contests for your visitors and followers to participate in on your social media profiles.
  • Include links to your website and offers in the bio sections of your profiles.
  • Host live videos to make announcements about products and provide updates or details about exciting news at your company.

Foster Relationships With Your Customers

It’s pretty easy to see that social media is THE BEST platform to talk to your customers. They have a direct line to you and you have direct line to them. Implementing an interactive campaign via social media will grow trust with your customers and promotes transparency

Picking your platform

How do you know what platform to use? This can be a very important decision to make and, it’s not an easy one. First, lets do a break down of the main social media sites out there.


  • Users1.79 billion daily active users worldwide
  • Audience: Generation X and millennials
  • Industry impact: B2C
  • Best for: Brand awareness; advertising


  • Users186 million daily active users worldwide
  • Audience: Primarily millennials
  • Industry impact: B2B and B2C
  • Best for: Public relations; customer service


  • Users1 billion monthly active users
  • Audience: Primarily millennials
  • Industry impact: B2C
  • Best for: Natural-looking media, behind-the-scenes, and user-generated content; advertising


  • Users675 million monthly active users worldwide
  • Audience: Baby boomers, Generation X, and millennials
  • Industry impact: B2B
  • Best for: B2B relationships, business development, and employment marketing


  • UsersOver 2 billion logged-in monthly users worldwide
  • Audience: Millennials, closely followed by Generation Z
  • Industry impact: B2C
  • Best for: Brand awareness; entertainment, and how-to videos


  • Users249 million daily active users worldwide
  • Audience: Primarily Generation Z
  • Industry impact: B2C
  • Best for: Brand awareness; advertising


  • Users416 million monthly active users worldwide
  • Audience: Primarily older millennials and younger baby boomers
  • Industry impact: B2C
  • Best for: Visual advertising; inspiration

So, now that we know more about our options whats next?

First decide who your audience is. What age, sex, location, interests are and find out what they are using IE are you targeting millennials? is your product visually appealing? Instagram will probably be your best bet. Do you have a product that needs to be seen? needs to be tested in different scenarios? Youtube would be a great platform for you.

In the coming months I will go over each social media site in depth! so stay tuned for more.

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