What Is Structured Data and Why Your Site Needs It

What Is Structured Data and Why Your Site Needs It

What Is Structured Data

Structured data is data that uses a particular schema and is typically organized in a tubular format. The schema represents the blueprint of how the data is organized, the heading row of the table used to describe the value and the format of each column. The schema also imposes the constraints required to make the data consistent and computable.

Structured data is a standardized format for providing information about a page and classifying that content on the page; for example, on a recipe page, what are the ingredients, the cooking time, the temperature, the calories, and so on.

Source: DevelopersGoogle.com

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Why Your Site Needs Structured Data

Content in structured data are eligible for display as rich results in search.

**In short, the search engine is able to provide additional featured on the search results pages, that will enhance the visibility of your content. For instance, when asked about structured data, that is how the search engine might extract content from a web page, and place it into an answer box, called a featured snippet

Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.

Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general.

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Tools

technicalseo.com’s Structured Data Generator

Google’s Rich Results Tester