How to reduce your bounce rate: Above the fold

Keeping Content Aboce The Fold If you follow your analytics for your site you’ve probably come accross the term “Bounce Rate” What is bounce rate? Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. In this (and articles to follow) I will be discussing bounce rate and how to reduce it....

December 19, 2021 · 8 min · Chris Connelly

Perfex CRM For your SMB

What Is A CRM? Customer relationship management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. What Is Perfex CRM? Perfex CRM is an open source CRM meaning the source code is available to anyone. It costs about 50 USD for the base code and you would need a server that runs PHP to host it....

October 1, 2021 · 2 min · Chris Connelly

Branding 101: How to build a brand kit

What Is A Brand Kit A brand kit is a short and easy to use guide to your brand. It’s a quick reference to your identity that includes logos, colors, fonts, and messaging that represent your companies image, identity and tone. Your brand kit can be distributed to owners, employees, partners, sub trades or, you can make it public. For example the spotify brand kit not only includes visual assets but also necessary legal and licensing information for using the company’s content and metadata....

1 min · Chris Connelly